Former Oakley execs' luxury eyewear company expanding to Hawaii


A new Las Vegas-based luxury eyewear company that has ties to a former Oakley executive is expanding to Hawaii with a shop opening in Waikiki.
Vitra Eyewear, which opened its first boutique in 2015 in California, filed a building permit Friday with Honolulu regulators for its new shop at the Royal Hawaiian Center on Kalakaua Avenue. Honolulu architect Matthew Goyke, who is part of Green Sand Inc., is listed as the architect for the project.
The new store is expected to open in Building "B" of the center, joining other tenants in that building such as Anteprima Wirebag, Crazy Shirts, Fighting Eel, kate spade new york and LeSportsac.
Vitra, which is Latin for "glasses" or "vision," carries such luxury brands as Fendi, Lindberg and Dior with some eyewear holding a hefty price tag in the tens of thousands of dollars range.
The company, which is headquartered in Las Vegas and was started by executives with many years of experience in the eyewear industry, including an exec from Oakley, has plans to eventually open a boutique in "Sin City."

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